The Shaklee Story

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The Shaklee Story by Robert L. Shook is a fascinating look at the early days of the Shaklee Corporation, a direct-selling company that specializes in health and wellness products. The book chronicles the company’s humble beginnings in 1956, when Dr. Forrest Shaklee and his two sons started the business with just $5,000. Over the next few decades, Shaklee grew into a multi-million dollar company, thanks to the company’s innovative products and its unique business model.

The book is well-written and engaging, and it provides a detailed look at the challenges and successes that Shaklee faced along the way. Shook does a great job of capturing the spirit of the early days of the company, and he brings to life the characters who helped to make Shaklee a success.

One of the things that I appreciated most about the book was the way that it showed how Shaklee was able to tap into the zeitgeist of the 1960s and 1970s. The company’s focus on natural health and wellness products was perfectly in line with the growing interest in alternative medicine during that time. Shaklee was also able to capitalize on the rise of direct selling, which allowed the company to reach a large number of people with its products.

Overall, I thought The Shaklee Story was an excellent book. It’s a fascinating read for anyone interested in the history of direct selling or the health and wellness industry. I highly recommend it.

Here are some of the pros and cons of the book:

Pros:

  • Well-written and engaging
  • Provides a detailed look at the challenges and successes of Shaklee
  • Captures the spirit of the early days of the company
  • Shows how Shaklee was able to tap into the zeitgeist of the 1960s and 1970s

Cons:

  • Some of the stories about early distributors may be too idealized for some readers
  • The book is a bit dated, so some of the information may be out of date

Overall, I thought The Shaklee Story was an excellent book. It’s a fascinating read for anyone interested in the history of direct selling or the health and wellness industry. I highly recommend it.

Note : As an Amazon Associate, I earn from qualifying purchases. 

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